July 2017

Selling Art Overseas Online

From Stanley to Sydney and Seaham to Seattle.  From Teesdale to Tokyo and Pity Me to Paris - there’s now a global audience for your creative goods and services that is only a click or two away.

International trade is no longer conducted exclusively from the corporate boardroom but is something businesses of all sizes can undertake with a little support.

There’s an enormous demand for quality British creative goods and we know that some amongst you are already 'accidental exporters' who may want to look at capitalising on markets where there are clear opportunities.

This taster session from The Department of International Trade is designed to help you to begin selling internationally online for the first time or strengthen your online presence overseas. A practically-focussed event, with take-away hints and tips to use in day-to-day business.

At our free workshop you will:

  • Identify your international customer needs and preferences.
  • Learn how to generate more website traffic and quality leads from overseas Markets.
  • Gain a better understanding of international social media and how to tailor it to your audience.
  • Identify practical next steps for your business and develop a digital action plan.
  • Learn where to go for support on selling successfully into overseas markets.

This workshop is delivered by Sue Beverley, E-Commerce and Digital Trade Adviser for the Department of International Trade (DIT) in the North East of England. DIT is the lead Government organisation that helps UK companies sell their products and services overseas. With the biggest and most comprehensive global support network for UK exporters, they help companies win business in overseas markets quicker and help them avoid expensive mistakes.

To reserve your place click: Selling Art Overeas Online

When: 12 July 2017 / 10:30 AM - 1:00 PM

Where:Newcastle City Library

Protecting Creativity: Intellectual Property Rights and the Arts

Value is always created within a business be it a brand, a product, a website, a training course, a video or promotion materials. In this session, you will learn how to recognise the intellectual property (IP) you own and use, how to protect your creations and how to make sure you are not infringing anyone else’s rights.

We're jointly hosting this event with Newcastle Library’s Business & IP Centre who will introduce the key ideas behind Know-how, Trade Marks, Designs, Patents and Copyrights.

In addition to the workshops, you'll have the opportunity to find out how you can access support with your own IP issues from the Business & IP Centre.

This professional development workshop is for emerging artists and other creative practitioners looking to commercialise their work. It has been funded by  Arts Council England and Newcastle City Library.

To reserve your place click: Protecting Creativity

When: 12 July 2017 / 2:00 PM - 5:00 PM

Where:Newcastle City Library

Product Development and Merchandising

However much technologies and fashions change, there is always value in great images. From simple greetings cards to major advertising and promotional campaigns, from news stories to making our homes distinctive - in myriad ways, images are important to almost everyone.

This workshop is for painters, photographers, engravers and printmakers, pixel artists, freehand and technical drawers, and performers who want to develop merchandise. 

It’s about maximising the commercial benefit you can enjoy from your work by creating new products. With examples of how other artists have successfully done so, over the course this workshop we’ll explore;

  • Ideas generation and product development
  • The market for images and the arts of selling
  • Costing and pricing your work and making it pay

We’ll also introduce you to suppliers such as printers, and to product retailers who’ll give you a professional steer on what sells and what they are looking for in new stock.

This professional development workshop is for emerging artists and other creative practitioners looking to commercialise their work. It has been funded by  Arts Council England and Newcastle City Library.

To reserve your place click: Product Development & Merchandising

When: 06 July 2017 / 10:30 AM - 1:00 PM

Where:Newcastle City Library

Beyond Bean Counting: Keep your Business Financially Sound

How can it be possible to have cash in the bank and be making a trading loss? Or conversely, how can it be possible to be making a profit, have orders aplenty and yet still go bust!

It sounds alarming but the truth is that if you can simply add and subtract then you can quickly learn almost everything you need to know to keep your business financially sound.

We’ll assume no prior knowledge in building your understanding of key financial concepts to the point where you’ll feel confident of your ability to manage cash, measure profits, control your finances and use financial information to inform your decision making.

 This workshop is built on real-world financial mistakes kindly made by others so you don’t have to!

Through a mixture of case studies and simulations, you will explore;

·         the nature of costs; capital and revenue expenditure, fixed and variable costs
·         gross profit (GP)
·         gross profit percentages
·         comparing businesses
·         the significance of gross profit
·         break-even analysis
·         impact of discounts/price increases on profitability
·         creatively exploiting high margins
·         making business decisions with your budget
·         cash and profitability
·         working capital: the cash cycle and overtrading
·         the business plan: the profit & loss account, balance sheet, cash flow forecast
·         limited and unlimited liability
·         the implications of VAT
·         establishing financial criteria for judging an opportunity

This professional development workshop is for emerging artists and other creative practitioners looking to commercialise their work. It has been funded by Arts Council England and Newcastle City Library.

To reserve your place click: Beyond Bean Counting

When: 06 July 2017 / 2:00 PM - 5:00 PM

Where:Newcastle City Library

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Funded By

Durham County Council Altogether Wealthier