May 2017

Developing a Digital presence: Getting Your Voice Truly Heard

With social media becoming an increasingly crowded field, it can be difficult to get your voice truly heard.

This session will be led by Design Network North's Marketing Officer Briony McStea, who is looking forward to introducing you hashtags, trends and analytic tools. She believes that taking control of your digital presence is the best way to make sure you have the strongest say in the way your brand is portrayed online and beyond.

Your business is being talked about, and probably online. Taking part in that narrative gives you the opportunity to define your brand, rather than let others define it on your behalf.

 We’ll be looking at:

  • What platforms are out there, and which ones are actually useful to you
  • Building an online community
  • Differentiating between your professional and personal identities online
  • Building your own social media guidelines
  • Converting visitors into customers
  • Understanding analytics


This professional development workshop is for emerging artists and other creative practitioners looking to commercialise their work. It has been funded by Design Network North, Arts Council England and Newcastle City Library.

To reserve your place click: Develop a Digital Presence

When: 31 May 2017 / 2:00 PM - 5:00 PM

Where:Newcastle City Library

Selling Art Overseas Online

From Stanley to Sydney and Seaham to Seattle.  From Teesdale to Tokyo and Pity Me to Paris - there’s now a global audience for your creative goods and services that is only a click or two away.

International trade is no longer conducted exclusively from the corporate boardroom but is something businesses of all sizes can undertake with a little support.

There’s an enormous demand for quality British creative goods and we know that some amongst you are already 'accidental exporters' who may want to look at capitalising on markets where there are clear opportunities.

This taster session from The Department of International Trade is designed to help you to begin selling internationally online for the first time or strengthen your online presence overseas. A practically-focussed event, with take-away hints and tips to use in day-to-day business.

At our free workshop you will:

  • Identify your international customer needs and preferences.
  • Learn how to generate more website traffic and quality leads from overseas Markets.
  • Gain a better understanding of international social media and how to tailor it to your audience.
  • Identify practical next steps for your business and develop a digital action plan.
  • Learn where to go for support on selling successfully into overseas markets.

This workshop is delivered by Sue Beverley, E-Commerce and Digital Trade Adviser for the Department of International Trade (DIT) in the North East of England. DIT is the lead Government organisation that helps UK companies sell their products and services overseas. With the biggest and most comprehensive global support network for UK exporters, they help companies win business in overseas markets quicker and help them avoid expensive mistakes.

To reserve your place click Selling Art Overseas Online

When: 31 May 2017 / 10:30 AM - 12:30 AM

Where:Newcastle City Library

It’s Not Rocket Science: Building a Business Model

If a friend came to you with a bright idea for a business and asked you to invest your time, money and energy into it, what questions would you ask before getting involved?

In this workshop we will identify the various elements of the enterprise planning process that will clarify our ideas and prove invaluable in taking them forward.

We’ll take a look at contents and structure of a range of model business plans and explore how creative entrepreneurs use the process to make the most of their talents, exploit opportunities and achieve commercial success.

This workshop will be delivered by Jane Shaw who has been helping creative people start businesses for many years and currently manages ‘The Fifth Size Book Adventure’, a  programme for new creative businesses in the North East England. Jane regards developing a business as being a creative process in its own right, where fresh ideas are at the heart of every successful enterprise and a little ‘sideways thinking’ can make fantastic things can happen.

As a former dancer, business starter and someone with a Masters Degree in Entrepreneurship, Jane also has broad enough first-hand experience to understand that that doing it for real is not the same as the theory would sometimes have it.

This professional development workshop is for emerging artists and other creative practitioners looking to commercialise their work. It has been funded by the Arts Council England and Newcastle City Library

To reserve your place please click It's Not Rocket Science

When: 30 May 2017 / 2:00 PM - 5:00 PM

Where:Newcastle City Library

Commercialise Your Creativity: Images of Success

The most successful people who start a business illuminate their journey by creating a clear mental picture of the world they wish to build. So what would success look like to you?

To help bring your vision alive and into focus we’ll playfully re-create it as a tangible representation that vividly captures your goals and aspirations. We’ll explore how you can use this imagery to ensure that you channel your energies in the activities which will help you realise your ultimate goal.

We’ll then look at the skills and capacities of new venture creators in the 21st century and examine how creative entrepreneurs are making use of their own skills and capacities to exploit opportunities.

Using self-assessment profiling tools, you will explore your own potential to be enterprising and at look at how your existing skills can be harnessed and developed to put your ideas into action.

You will get the opportunity to:

  •     identify the characteristics of entrepreneurs
  •     reflect on your own entrepreneurial traits
  •     explore how you can build on your entrepreneurial capacities
  •     consider the implications for your own businesses of those areas you feel under-confident about and develop strategies to address any skills gaps
  •     plan your own ‘entrepreneurial apprenticeship’

All the materials you'll need will be provided but feel free to bring along images or objects which will help you articulate your future.

This professional development workshop is for emerging artists and other creative practitioners looking to commercialise their work. It has been funded by Arts Council England and Newcastle City Library.

To reserve a place please click on Commercialise Your Creativity

When: 22 May 2017 / 2:00 PM - 5:00 PM

Where:Newcastle City Library

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Funded By

Durham County Council Altogether Wealthier